This populist president opened
the doors of his White House to ordinary citizens and sought to deal with
whatever problems were presented. Naturally, when the news of this largess spread,
many people presented themselves at the mansion. Jackson, concerned they might
be hungry, provided a big block of cheese on which they could nibble while they
waited. Jackson’s opponents argued that the President was luring the people
with the offer of free cheese. How small minded can you get? But that’s
American politics for you. It seems to travel through the ages.
I confess I had not heard about
Big Block of Cheese Day until Leo McGarry, the fictitious Chief of Staff to
President Bartlet and one of the scions of The West Wing, ensured that all his
staff for one working day made themselves available to members of the public
and seek to understand their issues. Leo might have said to them, “today you
will give an Edam.” We heard about unidentified flying objects, a 3000 mile road
for wolves and a map of the world that needed to be turned upside down, so that
Australia was on top. I won’t go into more detail, save to say the episode was
hilarious and food for thought, even if a little cheesy.
Last year, the Obama White House
revived the custom. However, voters were not invited to the White House to
taste the cheddar. Instead, they were asked to raise questions on-line with WH
officials about the President’s agenda for the coming year. The event, limited
to computer use, seems to me to defeat the high ideals of Big Block. People should
come, complain and eat.
The President has repeated the
event this year, on the day after the State of the Union address. If the White
House wants to promote the executive’s agenda, all well and good but please
don’t link it to the Big Block of Cheese tradition.
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